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My website review on storybrand.ai rated low- why?

When you run a website review in storybrand.ai, you might notice that your results are lower than you expected—even after making changes to your site. Don’t worry! This doesn’t mean your website isn’t improving. Here’s why this can happen:

1. The Website Review Measures Only the StoryBrand Framework

The Website Review takes the data from your site and evaluates it purely through the StoryBrand Framework lens. It’s not factoring in competition, traffic, design, or other SEO elements. This means your score reflects how closely your site’s messaging aligns with the framework, not how you rank against competitors or how much traffic you’re getting.

2. The Score Is a Guide, Not a Grade

Think of the score as a compass, not a report card. It’s designed to highlight areas for improvement, not to determine whether your site is “good” or “bad.” Many websites with a lower score still see improved engagement and conversions after applying StoryBrand principles.

3. AI Recommendations May Differ from Your Style

StoryBrand.ai suggests messaging based on the framework. You’re welcome to use the recommendations word-for-word, or adjust them to fit your voice and brand. The review tool doesn’t penalize creativity, it just checks alignment with proven best practices.

4. Consistency Across Your Site Matters

If only part of your site has been updated with StoryBrand messaging, the review may reflect inconsistencies. For the best results, apply the framework to:

  • Homepage

  • About page

  • Product or service pages

This creates a clear, unified message that earns higher scores (and connects better with customers).

5. A Lower Score Can Still Be a Win

Sometimes, a “lower” score helps you see exactly what’s missing. It’s an opportunity to make targeted improvements instead of guessing. Every adjustment brings you closer to a site that’s simple, clear, and customer-focused.

✨ Remember: Your website review score is just one tool to help you build a clear and compelling site. The real measure of success is how well your customers engage with your message.  If anything seems off or confusing, we suggest giving the review another go! It could provide even more relevant suggestions the second time around!

🤝 Need a Human Touch?
If you’d like personalized feedback, you can connect with a Certified StoryBrand Coach! Coaches can review your site directly, provide tailored recommendations, and help you apply the framework to your unique business. You can find the directory at www.marketingmadesimple.com!