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How do I fill out my Brandscript? Where do I get started?

Your BrandScript is the foundation of your marketing! It clarifies your message so customers understand how you can solve their problems and why they should choose you.

Inside StoryBrand.ai, you have two ways to complete your BrandScript:

  1. Click "Create" to answer a series of questions from the AI, and it will draft a BrandScript for you.

  2. Fill out a blank sheet from scratch if you already know your messaging.

Screenshot 2025-08-13 at 5.11.57 PM

Next Steps

Once your BrandScript is complete, you can use it to:

  • Build marketing copy with AI-powered Assets and Campaigns (please note, creating a Campaign with your BrandScript requires Pro access)

  • Revisit and refine as your business grows.

👉 Get started filling out your BrandScript in StoryBrand.ai!