When should I make a Campaign versus an Asset? 

In StoryBrand.ai, both Campaigns and Assets help you organize and deploy your messaging. The key difference is how they’re used.

A Campaign is best when you want to run a focused marketing initiative tied to a specific goal.

• Examples: launching a new product, promoting an event, running a seasonal promotion, or creating an email sequence.

• Think of a Campaign as your container for a bigger strategy! It helps you keep all the messaging pieces aligned toward one outcome.

An Asset is an individual piece of marketing material you can use on its own.

• Examples: a website headline, a sales email, a social media post, a one-liner, or a lead generator.

• Assets are the building blocks you’ll use over and over again. You can create them independently, or plug them into Campaigns when you need them.