What is the difference between a Brand Profile and a Campaign?

Brand Profiles are the building blocks of your messaging! Each profile stores essential information about a specific brand or product connected to your company. Think of it as your central resource! The go-to place for all brand-defining information.

Campaigns, on the other hand focus on a specific goal, like launching a product, running a seasonal promotion, or creating a content series. Campaigns pull from your Brand Profile so your messaging stays consistent, but they allow you to tailor content for a particular purpose or timeframe.

Let’s take Nike as an example!

- Their Brand Profile captures their inspiring story of empowering athletes, along with their iconic “Just Do It” slogan, unique tone of voice, and valuable audience insights.
- From this profile, Nike can whip up a Holiday Campaign to showcase special edition sneakers, or launch an exciting Product Launch Campaign for the latest Air Max release.