There are 2 ways to write a BrandScript for your non-profit organization:
1. Mission BrandScript
A mission BrandScript will set up the people you serve as the hero of the story. What is their problem? Why is your service/ product a Guide for them? What's the plan the hero can follow? Then, you pivot to the person you want to get involved and call them to action. At the end of the story you show what your heroes' lives will look like if they get the help they need (success) or if they don't (failure).
A mission BrandScript will set up the people you serve as the hero of the story. What is their problem? Why is your service/ product a Guide for them? What's the plan the hero can follow? Then, you pivot to the person you want to get involved and call them to action. At the end of the story you show what your heroes' lives will look like if they get the help they need (success) or if they don't (failure).
2. Donor BrandScript
A donor BrandScript sets up the person getting involved up as the hero. What's their problem? How do you empathize with them and how are you the Guide? What's the plan that will help them overcome their problem and you want to give them a clear call to action so they know exactly how to get involved. Then, paint the picture...what will life look like if they overcome their problem and if they don't?
A donor BrandScript sets up the person getting involved up as the hero. What's their problem? How do you empathize with them and how are you the Guide? What's the plan that will help them overcome their problem and you want to give them a clear call to action so they know exactly how to get involved. Then, paint the picture...what will life look like if they overcome their problem and if they don't?